Pay-Per-Click

Serve your ads at the top of Google, Bing and Yahoo! Get in front of customers when they’re searching for businesses like yours on Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Show up when people search for what you offer

Google, Bing and Yahoo! are the main websites people search for what to do, where to go, and what to buy. Your ad can appear at the very moment someone is looking for products or services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

We Target Your Intended Audience

Powered by Conversion Pipeline, Arlington SEM specializes in cross channel paid advertising including google search, display, digital ad buying, social media, customer remarketing, lookalike, video and mobile platforms. We target platforms where your target audience is throughout the day, maximizing your advertising spend and achieving the highest level of cost per acquisition.

PPC Management: It’s About Transparency

We love pay per click (PPC) advertising because of the transparency and depth of data that it provides. Paid advertising campaigns are trackable from the ad click to website conversion. We are able to track phone calls by source & medium as well as analyze assisted conversions giving you the data, so you can make effective business decisions.

Every dollar is tracked and can be traced right back to the originating source impacting positively on your bottom line. We use click data to help us determine when, where, and how to spend your marketing budget throughout the month getting you more conversions and a healthier ROI.

Get the results that matter to you

DRIVE WEBSITE VISITS

Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.

GET MORE PHONE CALLS

Increase customer calls with ads that feature your phone number and a click-to-call button.

INCREASE STORE VISITS

Get more customers in the door with business ads that help people find your company on the map.

Search

Search advertising is a great strategy for most businesses. Search advertising allows you to display an ad for your product or service to people who are searching for your product or service at that very moment. From search engine results pages to shopping ads for products, search ads are the best way to find your intended audience at the right time of their search.

Remarketing

These custom audiences are the perfect way to re-engage people who have already visited your website, signed up for your email list, or interacted with your brand. Remarketing ads have a higher conversion rate than cold ads and keep your brand in front of the user.

Customer Match

Customer Match enables an advertiser to target users with ads using the data they shared with you. You can target users by name, phone, email and address. You can target users on Facebook, LinkedIn, Google Ads, YouTube, Search, Gmail and other platforms making it a very effective digital strategy in your overall marketing arsenal.

Video

Video ads are becoming more and more popular as users become used to constant video stimulation from apps like YouTube, Facebook, Twitter, Snapchat and others. YouTube is the 2nd largest search engine, so you want to make sure that your brand has a video presence across multiple platforms. Short, sleekly-produced videos can capture attention, build brand awareness and convert viewers.

Mobile

More than half of digital traffic online now comes from mobile devices and through mobile apps. We make sure your ads are showing up where people are spending their time – and that’s on their phones. Our PPC analysts know how to optimize ads so that users convert more, and the ad visuals are the most stunning.

Lookalike

Lookalike or “similar” audiences is a digital targeting strategy based on user data lists such as email and remarketing audiences that allows the advertiser to find similar users who match certain attributes of your best-performing audiences. Google, Facebook and other platforms use machine-learning algorithms to analyze a source audience to find shared member characteristics then finds new users with similar characteristics to target. The best way to see how valuable lookalikes audiences are is to split test them against your normal website traffic and view the different results.

Google Premier Partner

Conversion Pipeline is a Google Premier Partner which is a designation reserved for only a small percentage of all Google Partners. All Google Premier Partners must meet Google’s strict requirements in three main areas: Certification, Ad Spend, & Performance. Net Result: It takes us less time to implement and manage a profitable ad campaign for our clients.

Social Media

Paid social media marketing is the way of the future. However, the right strategy must be used on the right platforms — haphazard and spontaneous advertising will not yield the desired ROI. Just “boosting” a Facebook post is rarely enough to acquire new leads for your business. We have experience in choosing the right platform for the right goals and implementing the right strategy for each client. We advertise on all social media channels including Facebook, LinkedIn, Instagram, Pinterest and more. Learn more here about our social media marketing options.

Display Advertising

Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Advertise your product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads.

Depending upon your ad budget, display advertising allows you to put your ads on any website you would like (within reason). Through research and analysis, our analysts will determine where, which, when, and what cost it will be to have targeted ads on specific websites.

Geo Targeting

Geofencing is a location-based advertising service. Geofence technology uses a mobile device’s physical location to trigger targeted advertising based around a pre-defined geographical location. Because geofencing is a mobile-based advertising solution, it cannot be used without a mobile app. A powerful and effective digital marketing tool, geofencing helps businesses target ads to a specific audience based off the user’s location.

The Rise of Mobile Devices

Around the U.S., mobile device usage continues to increase. This trend doesn’t seem to be ending anytime soon either. Comscore reported that mobile usage is the leading digital platform, with total activity on smartphones and tablets accounting for an astonishing 60% of all digital media time spent in the United States. As a result of rising mobile device usage, advertisers are paying more attention to mobile than ever before.

According to Search Engine Land:

70% of consumers are willing to share their location information if they believe they are getting value in return
60% of consumers search for local information on their mobile devices
40% of consumers search for information while on the go

How Businesses Can Use Geofencing

Geofencing technology enables digital marketers to customize audiences based on a predefined location through the use of unstructured data and a programmatic infrastructure. Geofencing is an extremely effective mobile marketing optimization strategy. Using geofencing, businesses can serve targeted ads to mobile phone app users by creating a virtual boundary around a business’s location. Users receive notification the moment they enter or exit the virtual boundary. Ads can also reach users after they’ve left the geofenced area by using past location and leveraging user cookies.

Geo-Fencing Advantages

Target users in a specific location
Drive foot traffic to a physical retail location
Personalize customer experience
Increase brand awareness & customer loyalty
Drive mobile reach
Measure offline conversions
Event management – real time location data
Granular localization
More accurate than IP targeting
Identify high concentrations of customers

Conversion Zones – Measuring Success

In order to determine ROI, geofencing uses conversion zones to measure the effectiveness of each campaign. When the targeted audience previously served the ad enters the predefined conversion zone with their mobile device, the conversion zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.

Conversion zone reporting provides actionable insights that can be used to maximize ad campaign effectiveness, measure impressions, clicks and click-through rates, and conversions. Advertisers can measure the amount of physical traffic driven to the location through targeted geofence ads.

Conversion Zone Reporting

Conversions
Impressions
Clicks
Total spend
View through visits
Click through visits
Total visit rate (TVR)
Cost per visit
Visits

Event Targeting

Geofencing allows businesses to target customers who attend special events. Using geofence technology and Event Targeting, marketers can build an audience within a pre-determined area and send them targeted advertisements within a specified timeframe.

Event Geofence Benefits

Turn-key event targeting
Location granularity
Specify date and time parameters
Target single or multiple locations
Portable and reusable audiences

Competitor Locations

Competitor geofencing allows businesses to target potential customers who have recently visited one of their competitor’s physical locations. With the help of geofencing technology, marketers can target audiences in predefined competitor locations with pinpoint accuracy. Using this type of digital marketing, businesses can target a precise competitor location, conference, and/or event, increasing return on investment (ROI) potential.

Competitor Geofence Benefits

Target customers who have expressed interest in a similar product
Increase market share by attracting the competitor’s customers
Launch targeted promotional offers
Geofence an area as small as 1,000 square feet
Disrupt the competitor’s sales efforts
Targeted promotional delivery

Please contact us to learn more about geofencing.

Google Local Service Ads

Get more leads and grow your business

Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.

Earn customers trust with a Google badge

Become a Google Screened or Google Guaranteed provider and earn a badge for your business based on your industry. A Google badge gives you extra credibility and gives customers more confidence to book your services.

Show up at all the right times

Your ads appear on Google Search and on the Local Services site when locals look for services like yours. Get your business to show up at the right time so it’s easy to find you when they need you most.

Only pay for results

Set your budget and only pay when a customer gets in touch directly from your ad so you can focus on your business. Not sure where to start? Use our budget tool to decide on a budget.

Get Started Growing Your Business

Get new leads and convert them into paying customers.

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