Outsource PPC?

Pay per click (PPC) is not something you want to miss out on for your business since it has the power to generate more leads that you can convert into sales. But the big question is, will you be able to handle your PPC campaigns by yourself? When you think about it, most businesses outsource whatever their core competency is not. Software development, Skills Management, Payroll and Human Resources, etc. usually go to third party experts.

I have tried PPC, and it doesn’t work’ is a phrase we often hear, but the truth is that PPC works, only that many people don’t have the knowledge and experience to make it work for their brands. Without an in-depth understanding of PPC, making it work for your business may be challenging, which is why it makes sense to outsource. 

Outsourcing Pay-Per-Click (PPC) management can be highly beneficial for small businesses for several reasons. Running a successful PPC campaign requires expertise, time, and constant monitoring, which may be difficult for small business owners who are already juggling multiple responsibilities. Here’s why outsourcing PPC management can be a smart move for small businesses:

1. Expertise and Experience

• Specialized Knowledge: PPC platforms like Google Ads, Bing Ads, and social media advertising require in-depth knowledge to manage effectively. Agencies or experts who specialize in PPC management have experience in crafting and optimizing campaigns, understanding bidding strategies, and analyzing performance.
• Avoiding Common Mistakes: Small business owners may not have the time or expertise to avoid common pitfalls like poorly structured campaigns, irrelevant keywords, or ineffective ad copy. An experienced PPC manager will know how to set up campaigns that avoid these mistakes from the start.

2. Cost Efficiency

• Optimized Spending: PPC management experts can ensure that your advertising budget is used effectively. They know how to select the right keywords, optimize bids, and refine targeting to maximize the return on your investment. Without proper management, small businesses may waste money on ineffective ads or poorly targeted audiences.
• Better ROI: Outsourcing ensures that your campaigns are continuously optimized to drive the best results, helping to generate more leads or sales for the same budget.

3. Operational Efficiencies

• Focus on Core Operations: Managing PPC campaigns requires constant monitoring, adjustments, and reporting. Small business owners often have limited time due to their many roles, and outsourcing PPC management allows them to focus on their core business operations like sales, customer service, and product development.
• Ongoing Campaign Management: PPC requires ongoing adjustments, bid management, A/B testing, and performance analysis. With an external expert handling this, small businesses can rest assured their campaigns are continually being fine-tuned for better performance.

4. Access to Advanced Tools

• Use of Sophisticated Tools: Professional PPC managers use advanced tools for keyword research, performance tracking, competitor analysis, and reporting. These tools often come with a significant cost, and small businesses may not be able to justify the expense of purchasing or learning to use them on their own.
• Advanced Analytics and Reporting: PPC experts use specialized software to track performance metrics like click-through rates, conversion rates, and quality scores. They can use these insights to refine campaigns more effectively than a business owner without this expertise.

5. Scalability and Flexibility

• Scaling Campaigns Efficiently: As your business grows, your PPC campaigns need to evolve. Outsourcing allows for campaigns to scale efficiently with your business needs. Whether you’re expanding to new markets, adding products, or increasing ad spend, experienced PPC managers can adjust campaigns accordingly without you having to micromanage them.
• Adapting to Changes: The digital advertising landscape changes frequently, with new features, updates, and best practices. A professional PPC manager is always up-to-date on the latest trends and platform changes, ensuring your campaigns adapt quickly and stay competitive.

6. Better Targeting

• Precision Targeting: PPC management requires understanding how to target the right audience. Outsourcing to experts helps small businesses use advanced targeting techniques such as geo-targeting, device targeting, behavioral targeting, and demographic targeting, ensuring ads reach the most relevant audience.
• Effective Use of Remarketing: A skilled PPC expert can implement remarketing strategies, targeting users who have previously interacted with your business but haven’t converted, boosting the chances of turning them into customers.
• Use of Google Local Services Ads also know as Google Guaranteed can really help a local small business. Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.

7. Avoiding Overwhelming Costs

• Maximizing Budget Efficiency: Without proper management, PPC ads can quickly exhaust a small business’s advertising budget without delivering meaningful results. A PPC professional can allocate the budget wisely across different platforms and campaigns to ensure the best possible performance.
• Continuous Optimization: PPC campaigns need ongoing optimization. With an expert managing your account, they’ll continuously test and optimize keywords, ad copy, bidding strategies, and landing pages to improve the overall efficiency of your campaigns.

8. Performance Monitoring and Reporting

• Actionable Insights: Outsourcing PPC management ensures that performance metrics are tracked closely. PPC experts generate detailed reports, showing exactly how campaigns are performing in terms of clicks, conversions, cost per conversion, and overall ROI. This allows businesses to measure success more clearly.
• Actionable Adjustments: Based on performance data, PPC professionals can make informed decisions about which aspects of the campaign need to be adjusted (such as keyword targeting, ad copy, and bidding strategies).

9. Access to Expert Strategies

• Tailored Strategy: A PPC professional can develop a custom strategy based on the business’s specific goals. Whether your goal is brand awareness, lead generation, or driving sales, they can create campaigns tailored to achieving these objectives.
• Leveraging Industry Best Practices: A skilled PPC manager knows which strategies have the highest likelihood of success for your specific industry, product, or service. They also know which strategies to avoid that might not be effective.

10. Managing Multiple Campaigns

• Multi-Platform Management: Small businesses often use multiple PPC platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Outsourcing allows the use of integrated strategies across multiple platforms, ensuring consistency and synergy in messaging while maximizing visibility across different channels.
• Cross-Platform Optimization: Outsourcing experts have experience managing campaigns across various digital channels and know how to integrate efforts to optimize results across platforms, from search ads to social media and display networks.

Additional benefits of outsourcing your PPC management.

Save time

You can implement a PPC campaign on your own, but its day-to-day running is not easy to manage, especially when you have other tasks. PPC demands a lot of attention and can take away time for your daily responsibilities.

Besides, many business owners who try this on their own go by trial and error, which may result in many wasted resources. But using a PPC agency allows you to save more time. With a more skilled eye, a PPC agency knows how to overcome challenges they have faced before.

Make the best use of your budget.

Paid advertising can be effective but costly in the long run. A skilled PPC manager can help you reduce your cost per click, maximizing your budget in the long run. Although the quality score algorithm of PPC may be complex, a knowledgeable PPC manager can optimize your campaign for high-quality scores, resulting in cheaper clicks.

They can also identify areas where you are wasting money on your campaign and advise you accordingly. Besides, you are likely to make costly mistakes if you manage a PPC campaign yourself; outsourcing saves you from all that.

Access better tools

Outsourcing your PPC campaign management gives you access to better tools and resources. PPC professionals use a wide range of tools to implement and manage PPC campaigns, including specialized software, bid management tools, competitor analysis tools, etc. It might be hard to access these tools online, and you may not have the experience to use them. But outsourcing your PPC campaign management allows you to take advantage of them.

Faster results

You can get faster results by working with a PPC professional who knows the nuances of PPC campaigns. On the other hand, you may need to spend more time figuring out how to implement and manage your campaign if you do it on your own. Therefore using a PPC campaign management expert is advisable.

Outsourcing PPC management helps small businesses access expert knowledge, save time, optimize their budget, and improve the effectiveness of their digital advertising campaigns. By entrusting a professional with this responsibility, businesses can ensure their PPC campaigns are running efficiently, generating a higher ROI, and allowing the business owner to focus on running their business.