Display Advertising

Display Advertising refers to a form of online advertising where businesses can display banner, image, video, or interactive ads on a vast network of websites, apps, and platforms that are part of Google’s Display Network (GDN). This network includes millions of websites, news outlets, blogs, YouTube, and apps where ads can appear to reach a broad audience.

Key points of Google Display Advertising:

• Targeting Options: Allows advertisers to target specific audiences based on interests, demographics, location, browsing behavior, and even remarketing to users who have previously interacted with their website or app.
• Ad Formats: Includes static image ads, animated banner ads, video ads, and responsive ads (which automatically adjust to different screen sizes).
• Brand Awareness: Primarily used for building brand awareness, attracting new customers, and remarketing to existing ones.
• Cost-Effective: Can be less expensive than search ads since display ads often rely on cost-per-impression (CPM) or cost-per-click (CPC) bidding.

Google Display Advertising is a powerful tool for reaching a wide audience with visually engaging ads, perfect for increasing brand visibility and targeting specific users across the web.

Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Advertise your product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads.

Depending upon your ad budget, display advertising allows you to put your ads on any website you would like (within reason). Through research and analysis, our analysts will determine where, which, when, and what cost it will be to have targeted ads on specific websites.

Here are the key benefits of Display Advertising:

1. Wide Reach: Access to millions of websites, apps, and platforms within Google’s Display Network, allowing you to reach a broad audience globally.

2. Advanced Targeting: Target specific audiences based on interests, demographics, browsing behavior, location, and more, ensuring your ads reach the right people.

3. Brand Awareness: Great for increasing brand visibility and recognition, especially through visually engaging formats like banners, images, and videos.

4. Cost-Effective: Flexible pricing models like cost-per-impression (CPM) and cost-per-click (CPC) make it affordable, even for small businesses.

5. Remarketing: Re-engage users who have previously interacted with your website or app, boosting conversion chances.

6. Variety of Ad Formats and Sizes: Choose from static, animated, responsive, and video ads to suit different campaign goals and device types. Refer to our article on Most Common Display Ad Sizes. 

7. Customizable: Easily create and optimize campaigns based on performance data to improve ROI and meet business objectives.

Outsourcing your Display Advertising to a professional offers extensive reach, targeted marketing, and cost-effective ad formats to boost brand awareness and drive conversions.