Serve your ads at the top of Google, Bing and Yahoo! Get in front of customers when they’re searching for businesses like yours on Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Show up when people search for what you offer
Google, Bing and Yahoo! are the main websites people search for what to do, where to go, and what to buy. Your ad can appear at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
We Target Your Intended Audience
Powered by Conversion Pipeline, Arlington SEM specializes in cross channel paid advertising including google search, display, digital ad buying, social media, customer remarketing, lookalike, video and mobile platforms. We target platforms where your target audience is throughout the day, maximizing your advertising spend and achieving the highest level of cost per acquisition.
PPC Management: It’s About Transparency
We love pay per click (PPC) advertising because of the transparency and depth of data that it provides. Paid advertising campaigns are trackable from the ad click to website conversion. We are able to track phone calls by source & medium as well as analyze assisted conversions giving you the data, so you can make effective business decisions.
Every dollar is tracked and can be traced right back to the originating source impacting positively on your bottom line. We use click data to help us determine when, where, and how to spend your marketing budget throughout the month getting you more conversions and a healthier ROI.
Get the results that matter to you
DRIVE WEBSITE VISITS
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
GET MORE PHONE CALLS
Increase customer calls with ads that feature your phone number and a click-to-call button.
INCREASE STORE VISITS
Get more customers in the door with business ads that help people find your company on the map.
Search
Search advertising is a great strategy for most businesses. Search advertising allows you to display an ad for your product or service to people who are searching for your product or service at that very moment. From search engine results pages to shopping ads for products, search ads are the best way to find your intended audience at the right time of their search.
Remarketing
These custom audiences are the perfect way to re-engage people who have already visited your website, signed up for your email list, or interacted with your brand. Remarketing ads have a higher conversion rate than cold ads and keep your brand in front of the user.
Customer Match
Customer Match enables an advertiser to target users with ads using the data they shared with you. You can target users by name, phone, email and address. You can target users on Facebook, LinkedIn, Google Ads, YouTube, Search, Gmail and other platforms making it a very effective digital strategy in your overall marketing arsenal.
Video
Video ads are becoming more and more popular as users become used to constant video stimulation from apps like YouTube, Facebook, Twitter, Snapchat and others. YouTube is the 2nd largest search engine, so you want to make sure that your brand has a video presence across multiple platforms. Short, sleekly-produced videos can capture attention, build brand awareness and convert viewers.
Mobile
More than half of digital traffic online now comes from mobile devices and through mobile apps. We make sure your ads are showing up where people are spending their time – and that’s on their phones. Our PPC analysts know how to optimize ads so that users convert more, and the ad visuals are the most stunning.
Lookalike
Lookalike or “similar” audiences is a digital targeting strategy based on user data lists such as email and remarketing audiences that allows the advertiser to find similar users who match certain attributes of your best-performing audiences. Google, Facebook and other platforms use machine-learning algorithms to analyze a source audience to find shared member characteristics then finds new users with similar characteristics to target. The best way to see how valuable lookalikes audiences are is to split test them against your normal website traffic and view the different results.
Google Premier Partner
Conversion Pipeline is a Google Premier Partner which is a designation reserved for only a small percentage of all Google Partners. All Google Premier Partners must meet Google’s strict requirements in three main areas: Certification, Ad Spend, & Performance. Net Result: It takes us less time to implement and manage a profitable ad campaign for our clients.
Social Media
Paid social media Advertising is the way of the future. However, the right strategy must be used on the right platforms — haphazard and spontaneous advertising will not yield the desired ROI. Just “boosting” a Facebook post is rarely enough to acquire new leads for your business. We have experience in choosing the right platform for the right goals and implementing the right strategy for each client. We advertise on all social media channels including Facebook, LinkedIn, Instagram, Pinterest and more. Learn more here about our social media marketing options.
FAQ: Running an Effective Google Ads Campaign
Q1: How much should I budget for Google Ads?
Your budget depends on your goals, industry, and competition. Start with a daily budget you’re comfortable with, then adjust based on performance. Many small businesses begin with $1,000 to $3,000 per month, testing campaigns before scaling.
Q2: What are the most important factors for success in Google Ads?
Relevance and quality are key. Strong keyword targeting, compelling ad copy, optimized landing pages, and continuous testing all contribute to better Quality Scores, higher ad rankings, and lower costs.
Q3: How do I choose the right keywords?
Use Google’s Keyword Planner and focus on a mix of high-intent keywords (“buy,” “hire,” “near me”) and long-tail keywords. Avoid broad-only targeting, and regularly update negative keywords to filter out irrelevant traffic.
Q4: What is a Quality Score and why does it matter?
Quality Score measures the relevance of your ads, keywords, and landing pages. Higher scores lower your cost per click and improve ad placement, making your budget more efficient.
Q5: Should I run Search Ads, Display Ads, or both?
Search Ads capture high-intent users actively looking for your services. Display Ads are better for brand awareness and retargeting. Many businesses start with Search, then expand into Display or Video campaigns once the foundation is working well.
Q6: How do I track if my campaign is working?
Set up conversion tracking in Google Ads and Google Analytics. Monitor metrics like CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate, and ROAS (Return on Ad Spend).
Q7: How often should I optimize my campaigns?
Check performance weekly, and make data-driven changes. Update ad copy, adjust bids, refine targeting, and pause underperforming keywords. Consistent optimization leads to long-term success.
Q8: Can AI help improve my Google Ads results?
Yes. Google’s AI tools can optimize bidding, targeting, and ad delivery. However, the best results come from blending automation with human oversight to ensure messaging, budget, and targeting align with your business goals.
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